Audience Insights Reports

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What It Is

  • The Audience Insights Report is looking at how likely a Po.st publisher's website users are to be in a particular Segment.

    • Example: A Po.st publisher's Site Visitor’s are 1.14 times likely to be Pet Enthusiasts.

    • Conversely: A Po.st publisher's Site Visitor’s are 0.78 times likely to be Sports Fans.

    • Note 1.0 being the average or neutral likelihood of a user to be in a particular segment

  • In other words, the Audience Insights Report shows us a Po.st publisher's website users’ likelihood to be in a particular segment (in relation to the average user across the internet).

    • Eg. - Infiniti.com Site Visitors are 1.07 times likely to be Female than the average user across the Internet.

Understanding the Index # Calculation

 

  1. The number of a Po.st publisher's website users in a segment is divided by the total number of a Po.st publisher's website users equaling Number A.

  2. The number of RadiumOne users in a segment is divided by the total number of RadiumOne users equaling Number B.

  3. Number A is divided by Number B to give us the Index; ie. the quantitative likelihood that a Po.st publisher's website users are part of a particular segment.

 

 

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